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Driving the Growth of M-Wallets in Emerging Markets: A Retailer’s Perspective
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How Legacy Firms Can Embrace the Digital Ecosystem Via Digital Customer Orientation
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Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
View ArticleGlobal Implications of Cause-related Loyalty Marketing
Global Implications of Cause-related Loyalty Marketing
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Linking Experiential Event Outcomes and Customer Sentiment: The Moderating Role of Marketer Generated Content
View ArticleMoney or Friendship? Winning over Customers
Money or Friendship? Winning over Customers
View ArticleGenerating Competitive Intelligence with Limited Information: A Case of...
Generating Competitive Intelligence with Limited Information: A Case of Multimedia Industry
View ArticleRobotics for Customer Service: A Useful Complement or an Ultimate Substitute?
Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?
View ArticleIt Takes Two to Tango: Statistical Modeling and Machine Learning
It Takes Two to Tango: Statistical Modeling and Machine Learning
View ArticleIntegrating Theory and Practice in Marketing
Integrating Theory and Practice in Marketing
View ArticleInfluence of New-Age Technologies on Marketing: A Research Agenda
Influence of New-Age Technologies on Marketing: A Research Agenda
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