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Are You Back for Good or Still Shopping Around? Investigating Customers’...

Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior

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Customer Engagement in Service

Customer Engagement in Service

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Global Customer Engagement

Global Customer Engagement

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Investigating the Influence of Characteristics of New Product Introduction...

Investigating the Influence of Characteristics of New Product Introduction Process on Firm Value: The Case of Pharmaceutical Industry

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Client Profitability of Diffusion Segments across Countries for...

Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross-National Differences

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Getting More Likes: The Impact of narrative Person and Brand Image on...

Getting More Likes: The Impact of narrative Person and Brand Image on Customer-brand Interactions

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Driving the Growth of M-Wallets in Emerging Markets: A Retailer’s Perspective

Driving the Growth of M-Wallets in Emerging Markets: A Retailer’s Perspective

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Modeling Emerging Market Firms’ Competitive Price and Retail Distribution...

Modeling Emerging Market Firms’ Competitive Price and Retail Distribution Strategies

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Understanding the Structural Characteristics of a firm’s whole buyer-supplier...

Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business Performance

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Unlocking the power of marketing: understanding the links between customer...

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability

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How Legacy Firms Can Embrace the Digital Ecosystem Via Digital Customer...

How Legacy Firms Can Embrace the Digital Ecosystem Via Digital Customer Orientation

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Understanding the Role of Artificial Intelligence in Personalized Engagement...

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

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Global Implications of Cause-related Loyalty Marketing

Global Implications of Cause-related Loyalty Marketing

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Linking Experiential Event Outcomes and Customer Sentiment: The Moderating...

Linking Experiential Event Outcomes and Customer Sentiment: The Moderating Role of Marketer Generated Content

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Money or Friendship? Winning over Customers

Money or Friendship? Winning over Customers

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Generating Competitive Intelligence with Limited Information: A Case of...

Generating Competitive Intelligence with Limited Information: A Case of Multimedia Industry

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Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?

Robotics for Customer Service: A Useful Complement or an Ultimate Substitute?

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It Takes Two to Tango: Statistical Modeling and Machine Learning

It Takes Two to Tango: Statistical Modeling and Machine Learning

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Integrating Theory and Practice in Marketing

Integrating Theory and Practice in Marketing

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Influence of New-Age Technologies on Marketing: A Research Agenda

Influence of New-Age Technologies on Marketing: A Research Agenda

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